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Marketing and Communicating Manager

Egypt, Al Jīzah, MohandesinMarketing

Job description

  • initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions,workshops, advertisements, sales tools and other initiatives
  • Develop and promote branding initiatives consistent with corporate business goals and objectives.
  • Maximize brand value through the development of ancillary revenue streams and new opportunities.
  • Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
  • Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages.
  • Develop marketing plans within budget requirements.
  • Collaborate with all departments to identify internal and external customer needs.
  • Communicate and negotiate with promotional partners as needed for joint marketing activities.
  • Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
  • Develop, manage and execute an annual strategic marketing and communications plan for URSU to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
  • Evaluate the success of various communication strategies and provide and implement recommendations for improvement.

Job requirements

  • University degree in marketing, advertising, sales, or business administration, or equivalent.
  • Work experience in the not-for-profit sector preferred.
  • Bachelor/Master's degree in Journalism, Communications or related field.
  • 2 - 3 years of work experience in the sector including the handling of corporate communications, original writing and editing and some public relations.
  • 5 years of direct work experience in a marketing management capacity.
  • Excellent understanding and familiarity with brand building and brand management.
  • Demonstrated proficiency in internet marketing techniques, technologies, and solutions.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Excellent written and verbal communication skills.
  • Breadth of working knowledge and past experience in publishing with print and webmedia.
  • Knowledge of printing procedures and requirements preferred.
  • Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Strong presentation, written and verbal communication skills.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution